Of the 1,015 adults surveyed in a recent Pew Research Center study, only 1 percent
of participants viewed social media to be a reliable source of news and
information regarding local business. In a time when social media
continues to gain prominence in marketers' media mix, these findings
bring to question the influence and importance of social media as a
source of news and information on local businesses. 
The most recent study, conducted by the Telemundo Communications Group, shows that young Latinos are highly maintaining their culture and heritage while still embracing their American Lifestyle.The “GenYLA” study is a new research study conducted by the Telemundo Communications Group, a proven leader in Hispanic research, on the current state of Young Latino Americans (YLAS), ages 18-34, one of the fastest growing and increasingly important segments of the population, especially for marketers.
