First-Of-Its-Kind Program Seeks to Fill an Educational Void within The Hispanic Market in Automotive, Banking and Insurance Industries

The agreement seeks to fulfill a unique need for relevant research-based information in the Hispanic market to help Hispanic consumers make better informed purchase decisions using the voice of the customer. Both companies are set to launch a major joint sales and marketing push to present these data-rich programs to national and regional clients in the automotive, insurance and banking industries.

Working together, EC Hispanic Media will utilize its award-winning distribution system to publish unique content drawn from J.D. Power and Associates voice-of-the-customer research.  The alliance provides weekly publication of content for one year in EC Hispanic Media’s publications.  The topics will cover the banking, insurance and automotive industries. Examples of topics will be: car safety, buying vs. leasing, fuel economy, child safety, understanding the customer service index, initial quality studies, insurance tips, bank rankings and more.  



For more information please contact:

Hugo Hernandez, Director of Marketing
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888-204-4591