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Market Overview
HISPANIC POPULATION PASSES 45 MILLION
As of July 1, 2008, the estimated Hispanic population of the United States was 46.9 million (15% of the total U.S. population)1 with a purchasing power of $863 billion. About 1 of every 2 people added to the nation’s population between July 1, 2007 and July 1, 2008 was Hispanic, with 1.5 million Hispanics added to the population over that period1.
QUICK FACTS
• There are 10.4 million Hispanic family households in the US1.
• 35 million (78%) of the nation’s Hispanic population prefers to speak Spanish at home1.
• Hispanics in the U. S. have a purchasing power of $863 billion2.
• The median age of the Hispanic population is 27.7 years of age, compared to 36.8 for the population as a whole1.
• 64% of the U. S. Hispanic population is of Mexican descent3.
Los Angeles: Best Hispanic Market in the U.S.3 |
• With a Hispanic population of 8,507,000, Los Angeles is the biggest |
• 1 out of every 5 Hispanics in the United States resides in this market |
• L. A.’s Hispanic population surpasses the combined Hispanic population |
• Hispanics represent 48.1% of the total population of Los Angeles |
HISPANICS ARE THE FASTEST-GROWING MINORITY
With a 3.2% increase in the Hispanic population between July 1, 2007 and July 1, 2008, Hispanics are the nation’s fastest-growing minority group1.
During this 12-month period, Hispanics accounted for half (1.5 million, or about 50%) of the national population growth.
1U. S. Census Bureau News, “Facts for Features”, July 15, 2009.
2“Hispanic Yearbook 2007/2008” (TIYM Publishing Company), 2007
3Advertising Age, “Hispanic Fact Pack”, July 28, 2008.
