Consumer Profile

Not every Latino shaves his head, wears baggy jeans, or likes to dance salsa and reggaeton. Step into any high school or college campus across the United States and you’ll find that much of today’s Latin youth does not fit neatly into any one category. Our consumers are heavily influenced by the “alternative” lifestyle, they equally embrace an eclectic mix of styles and genres, which is precisely the coverage that Al Borde provides them.

For over 10 years, Al Borde has been the leading Spanish-language media outlet with in depth coverage on Latin alternative music, fashion, movies and lifestyle. Our consumers have come to trust Al Borde as the defi nitive source of what’s cool now, and what’s up-and-coming. Let Al Borde be your platform for reaching out to this segmented audience with a trend-setting taste.

79% OF OUR CONSUMERS ARE 18 - 34 YEARS OLD & 85% are 21+ 

Readers by Age	Gender
Marital Status	Nationalities
Education	Laboral Satus

Al Borde Reader Survey: RWA Research, 2006